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Something interesting is happening with broadband offerings and pricing lately -- at least here in the U.S. Verizon and Time Warner have annouced and delivered
support for much higher speed connections to some select households. In
effect, the speeds they're offfering will allow consumers to get
broadband TV service over their higher speed in the broadcasters simply
make their content available on the web. The downside from a consumer
standpoint is quite simple. They have to pay about (US) $100 more for
their broadband service. This extra charge is roughly about what it
would cost for cable TV into their home. Is this the web's cable and satellite TV
substitute? Maybe.
Will these new high speed broadband connections support
InterStream's ISTP? We'll see. The true quality of
those
connections are a question mark until we get into our pilot. We don't know how much
upstream bandwidth is being shared by the subscribers. In addition, we need to fully understand
what their backbone connectivity, and traffic patterns are like. What's
been announced and offered so far does not actually guarantee the
customer a specific service quality. An empirically derived form of a service quality guarantee is required to deliver true television over the Internet.
A good guide for the
empirical measurement requirements comes to us from Asia. There are
several broadband service providers who already offer speeds of between
20 and 30Mbps in that region of the world. Due to some of the above
mentioned issues, empirical measurements of "TV quality bandwidth" over
these connections indicate no more than 800 Kbps sustained has been
available. Therefore, we'll need to see how the build-outs evolve of
these new high speed networks and how well they can suppot ISTP.
Another way of looking at it, would be to determine if Verizon and Comcast would automatically get the InterStream service mark for the high speed broadband subscribers' network. We're moving into our pilot implementation over the next couple of months so we'll be able to tell you at the completion of Phase I.
Jeff Turner
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